Succesful fundraisers can be a tricky business. You need to sell the items to make money. However, you don’t want to come off as pushy or leave buyers with a poor impression of your non-profit. For successful fundraisers, you need to plan well-crafted strategies well in advance. Here are 5 smart tips to successful fundraisers.
5 Key Tips for Successful Fundraisers
1-GET THE CREW TOGETHER
The first step you’ll need to take is to get a crew together. These will be your organizers, salespeople, and any other volunteers. Not everyone will offer to go door to door to collect donations or sell items.
In addition to people to get out and sell, consider volunteers to help with promoting the fundraiser across social media, baking treats for the volunteers, or running errands. Really, don’t overlook any contribution of time or talent! You might uncover a hidden skill that can catapult your fundraiser into the stratosphere.
2-DEFINE YOUR CAUSE
After you set up your team, you need to take is to define your cause. Successful fundraisers have the ability to connect with an audience of consumers and convince them to make a donation or even a purchase. Put your cause down, in writing, and review it with your peers. Shape it into a mission statement for your cause so your volunteers can convince people to purchase whatever you are selling.
Here’s an example. Imagine you are a church doing a fundraiser. You are probably considering a fundraiser with a particular project in mind. Therefore, you would be more likely to receive a donation from a person if you share the story of that project with them.
Here’s the difference.
Imagine a donation form printed with “Our Savior Church Fundraising Committee.” You’re likely to get people to say that they would prefer to donate to their own church. However, if you printed the donation form with “Our Savior Church Steeple Restoration Project,” you might find someone who has driven by and noticed that the steeple is in poor condition. It tells them that you are collecting the money for good use and a great cause.
Take the crucial step and set a goal for your fundraiser. There’s really no point to doing a fundraiser without knowing how much money you need to raise. First of all, if you set a goal, you will be able to formulate a game plan on how to reach it. Secondly, when you fall short, you won’t be able to accomplish your mission statement.
Here’s how this looks in our church steeple example. You have told a donor that you are collecting funds to restore the steeple. When that donor drives past the church and doesn’t see any steps taken towards that renovation, he will be less likely to offer future donations to your cause. Make sense?
Long story made short. Set a goal and do everything within your power to meet or exceed it!
4-MAKE A LIST AND CHECK IT TWICE
The make a list and check it twice rule isn’t just for Santa Claus. Have your team assemble a list of every potential supporter that they can think of. These will be the first people that you will reach out to as you start raising funds.
These will be your friends, family, co-workers, and neighbors. Think especially of the people who consistently hit you up for their kid’s soccer team–they know how important fundraising is and don’t mind offering reciprocal support.
Once you put your heads together, you might be surprised at what a long list of potential donors you have assembled. Check it twice to make sure you didn’t leave anyone off!
5-KEEP IT FUN!
Remember that your volunteers are…well…volunteers. They have busy lives and have chosen to take the time out of their schedules to help you. While fundraising is crucial to your organization, remember to keep it about the people who are helping you reach those all-important goals.
Choose products that are fun and easy to sell, hold lighthearted sales contests, praise the team when you reach your goals!
Remember to always keep the FUN in FUNdraising.
Successful fundraisers start with a solid planning phase. Without taking the time to put these building blocks in place, your fundraiser simply won’t flourish.